IBU Pet Foods
Born at 4,000 metres.
High in the Indian Himalayas, where the air is crisp and the pastures are untouched, yaks have roamed freely for thousands of years. Their milk is the secret behind DashBoo.
The origin
A brand built on honesty.
IBU Pet Foods was founded on a simple belief: dogs deserve better. Better ingredients, better sourcing, better transparency.
It started with a dog owner who couldn't find a treat they felt good about giving their dog. Every product on the shelf was either packed with artificial preservatives, made from mystery meat derivatives, or fell apart after five minutes of chewing.
After two years of research, the answer was found in the Indian Himalayas — where artisan communities had been making hard cheese chews from yak milk for centuries. Three ingredients. No additives. Extraordinarily long-lasting.
We established direct relationships with our Himalayan suppliers, ensuring full traceability from pasture to pack. IBU Pet Foods Ltd was incorporated in England & Wales, and DashBoo was born.
From the Himalayan highlands of India to doorsteps across the UK — every product we make carries that original promise.
Our journey
How we got here.
The idea
Frustrated by ingredient labels full of fillers and artificial preservatives, our founder set out to find a better chew — one that was honest, natural, and genuinely long-lasting.
The Himalayas
After two years of research, we traced the origins of the traditional Himalayan yak chew to artisan communities in the Indian highlands — where the recipe had been unchanged for centuries.
IBU Pet Foods
IBU Pet Foods Ltd was incorporated in England & Wales. We established direct relationships with our Himalayan suppliers, cutting out intermediaries and ensuring full traceability.
Retail launch
DashBoo launched into its first UK retail partners. The response from dog owners was immediate — and the reviews spoke for themselves.
National launch
DashBoo prepares for its national UK launch, building relationships with retailers and pet specialists across the country.
Today
We remain a single-product company by choice. One chew. Two sizes. Zero compromises. Every batch still made by hand in the Indian Himalayas.
What we stand for
Our values.
Radical transparency
Three ingredients. That's it. We put them on the front of the pack because we're proud of them — not because we have to.
Direct sourcing
We work directly with our Himalayan artisan partners. No brokers, no intermediaries. This means better quality control and fair returns for the communities who make DashBoo.
Single-product focus
We make one thing and we make it exceptionally well. No range extensions, no flavour variants, no compromise on the original recipe.
Dogs first
Every decision we make starts with the same question: is this better for the dog? If the answer isn't yes, we don't do it.
The product