Legal
Privacy Policy
Last updated: October 2026
Who we are
IBU Pet Foods Ltd ("we", "us", "our") is a company registered in England & Wales. Our registered address is 79 College Road, Harrow, Greater London, HA1 1BD. We operate the DashBoo brand and website at dashboo.com. We are the data controller for personal data collected through this website.
What data we collect
We may collect: your name and email address when you contact us or join our waitlist; your name, email, and message content when you submit a contact or trade enquiry form; technical data such as your IP address, browser type, and pages visited (via analytics tools, subject to your cookie consent); and any other information you voluntarily provide to us.
How we use your data
We use your personal data to: respond to your enquiries and messages; send you updates if you have joined our waitlist (you can unsubscribe at any time); improve our website and services; and comply with our legal obligations. We do not sell your personal data to third parties.
Legal basis for processing
We process your data on the following legal bases: your consent (for marketing communications and non-essential cookies); the performance of a contract or steps prior to entering a contract (for trade enquiries); our legitimate interests (for website analytics and security); and compliance with a legal obligation.
Data retention
We retain your personal data only for as long as necessary for the purposes set out in this policy, or as required by law. Contact form submissions are retained for up to 24 months. Waitlist data is retained until you unsubscribe or request deletion.
Your rights
Under UK GDPR, you have the right to: access your personal data; correct inaccurate data; request erasure of your data; object to or restrict processing; and data portability. To exercise any of these rights, please contact us at privacy@ibupetfoods.com.
Cookies
We use cookies on this website. Please see our Cookie Policy for full details. You can manage your cookie preferences at any time using the cookie consent tool on this website.
Third-party services
We use third-party services including analytics providers and email platforms. These services may process your data on our behalf. We ensure all third-party processors provide appropriate safeguards for your data.
Changes to this policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website. The date of the most recent update is shown at the top of this page.
Contact us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at privacy@ibupetfoods.com or write to IBU Pet Foods Ltd, 79 College Road, Harrow, Greater London, HA1 1BD.